Marketing Lead (Part time)
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About SEHT
SEHT is a pioneering healthcare startup dedicated to empowering individuals to provide care to their loved ones, no matter where they are. Provide mentorship and support to junior team members. We are building an innovative mobile application that uses cutting-edge AI technology to bridge the gap between families living apart, helping people manage their health and well-being from anywhere in the world.
Role Overview
We are seeking a highly motivated and experienced Marketing Lead to spearhead all marketing efforts for SEHT. This is a critical user acquisition, brand awareness, and overall business growth. Immediate goal of this position is to significantly improve app downloads and increase user engagement and app usage. The ideal candidate will have a proven track record of success in high-growth startups, ideally having taken a company through at least Series A funding.
Responsibilities
Develop & Execute Marketing Strategy:
- Define and execute comprehensive go-to-market strategies, including brand positioning, messaging, and channel selection.
- Develop and manage marketing budgets and track key performance indicators (KPIs) to measure ROI.
Brand Building:
- Develop and maintain a strong and consistent brand identity across all channels.
- Manage public relations and media outreach to build brand awareness and generate media coverage.
- Oversee the creation of high-quality marketing and branding materials (e.g., website, social media content, brochures, presentations).
Product Marketing:
- Develop and execute product launch strategies, including pre-launch campaigns, early adopter programs, and post-launch marketing initiatives.
- Conduct market research and competitive analysis to identify market opportunities and refine product positioning.
- Collaborate closely with the product team to ensure product-market fit and gather user feedback.
User Acquisition & Growth:
- Develop and execute paid advertising campaigns across various channels (e.g., social media, search, display).
- Manage content marketing efforts, including blog posts, articles, social media content, and video marketing.
- Build and manage a high-performing marketing team as the company scales.
Team Leadership & Mentorship:
- Recruit, hire, and mentor a team of marketing professionals.
- Foster a collaborative and high-performing team culture.